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2024 Nissan Frontier Hardbody Edition Is Retro Perfection

2024 nissan frontier hardbody edition launch photos
2024 Nissan Frontier Hardbody Is Retro PerfectionNissan

Despite leaving the U.S. Market back in 1997, the Nissan Hardbody has remained an icon of the truck world. In an effort to breathe a bit more excitement into the third-generation Frontier lineup, Nissan has decided to embrace that icon status. The new 2024 Nissan Frontier Hardbody Edition, unveiled Thursday, taps into the retro flair of its namesake for a reasonable amount of money.

The Hardbody Edition is based on the Frontier SV Crew Cab 4x4 model, which carries an MSRP of $36,870 with the shorter bed and $39,700 with the six-footer. The retro-inspired package itself adds another $3890, pushing both versions of the truck over the $40,000 mark. While that price is nothing to gawk at, Nissan has done a great job with this package.

The first thing you’ll notice is the black exterior trim pieces, which mirror the shape and layout of the original Datsun pickup. Nissan also copied their previous wheel design for this 2024 special edition, and they might just be the best truck wheels on offer at the moment. Those 17-inch rollers come wrapped in a set of all-terrain rubber, while a throwback graphics package helps push the idea. No throwback truck would be complete with a sport bar, so Nissan went ahead and added one of those as well. Overall, it’s one of the brand’s better-executed projects as of late.