With the 2024 QX Monograph, Infiniti Rethinks the Big, Boxy SUV

• Infiniti is coming around to futurist design as it reveals the ultra-modern 2024 Infiniti QX Monograph at Monterey Car Week.

• Based on the flagship QX80 SUV, Infiniti says it's entering an evolutionary state of design, as it cites specific Japanese design philosophies like Kabuku.

• Red dominates the color palette of the QX Monograph, featuring red highlighted wheels, red tinted windows, and a light-changing paint color based on a setting sun.

There was a time when Infiniti was one of the legendary Japanese automakers, ushering in the four-door, gentle person's version of the 350z. Its G35/G37 sedans and Q-series coupes have become ubiquitous in the enthusiast scene, but its crossover and SUV offerings haven't always reached such desirable levels.

But a fresh, exciting design could change all that, as Infiniti reveals its 2024 QX Monograph edition at Monterey Car Week. At a glance, this SUV certainly looks like a major change, but the company says it's actually part of the brand's ongoing design evolution.

"We approach each Infiniti design from the perspective of an artwork, with the aim of evoking emotion and intrigue," said Alfonso Albaisa, senior vice president of global design. "The QX Monograph presented a sizable canvas for us to explore Infiniti's artistry at maximum scale and create something bold."

On this QX80 canvas, a few key features stand out, namely the digital piano key lighting wrapping around the front of the car. A new Infiniti logo is also present for the first time, 3D enlarged on the nose of the car.

By shaving down the door handles, the QX Monograph has a smoothed finish, in a purposeful move to de-emphasis the formerly boxy shape.