The 2024 Subaru BRZ Is No Longer a Sub-$30,000 Car

subaru brz ts
The 2024 Subaru BRZ Is No Longer a Sub-$30,000 CarSubaru

One of the best and only affordable sports cars on the market just got a bit less attainable. Subaru announced Thursday pricing for the 2024 BRZ, and perhaps the biggest news is a $1700 increase for the base model. With an MSRP of $31,315 including an $1120 delivery charge, the BRZ has breached the $30,000 barrier.

For the 2024 model year, it gets Subaru's EyeSight suite of driver-assist technology as standard. This includes adaptive cruise control, pre-collision braking, and lane-departure warning, features that used to be exclusive to the automatic-transmission model.

Speaking of the automatic, it gets a lot more expensive for 2024. It's now only available on the BRZ Limited model, which gets a $1700 price increase. That means the entry point for an automatic BRZ rises $3650, with a self-shifting 2024 Limited carrying a $34,765 base price. This resembles a strategy put in place by Mazda for the Miata a few years ago, where the automatic was only offered on the top-tier Grand Touring trim. The manual BRZ Limited now costs $33,815, up from $32,115.


The BRZ tS model is new for 2024 and costs $36,465. Compared with the Limited, the tS gets larger Brembo brakes with fixed-piston calipers all around, new dampers, a new finish for the 18-inch wheels, and some unique interior trim. The tS is only offered with the manual transmission.

It's a little difficult to contextualize this price bump. We're still waiting on pricing for the 2024 Toyota GR86, which for the 2023 model year costs ever-so-slightly less than its Subaru counterpart. Mazda still hasn't announced details on the 2024 MX-5 Miata either, which just received a significant facelift for its home market.

Even with the $1700 price increase, the BRZ still remains an exceptional value. Prices are still high for this second-generation model, with dealers frequently asking above MSRP, so you know the residual value will be good in the short term. Still, this is a big price bump for a cheap car. At the end of the day, one of the only affordable, rear-drive sports cars is now less affordable.

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