The 2024 Toyota Land Cruiser Is the Cheapest the Model Has Been in Decades

The 2024 Toyota Land Cruiser has broken cover, and surprisingly, it's not that expensive. Starting somewhere in the mid-$50,000s, it's not what you'd call cheap, but the Land Cruiser has never been. That's why it's astonishing that it's as affordable as it is, because Toyota's off-road icon hasn't been this affordable in decades... if ever.

That mid-50s ballpark is all the info Toyota has given us on the new Land Cruiser's pricing so far, as the final figure is TBA. It also applies only to the base model, which can probably break 60 with options. But it's a steep plunge from the final year of the 200 Series Land Cruiser, with the 2021 model starting at $85,815. It's basically unheard of for any nameplate to drop in price by more than a third, especially when it's an upmarket off-roader, and especially after years of intense inflation.