2024 Toyota RAV4 Goes Green and Gets More Expensive

2024 toyota rav4
'24 Toyota RAV4 Goes Green and Gets More ExpensiveToyota
  • The 2024 Toyota RAV4 adds Army green to its list of finishes.

  • For 2024, the popular RAV4 will see a minor price hike, with a new entry point of $29,825.

  • The Woodland package is also now available with heated front seats and rain-sensing wipers.

Toyota’s popular RAV4 launched its fifth generation in 2018 for the 2019 model year, and not a lot has changed since then. That’s probably a good thing with over a quarter-million examples sold last year. Even though major changes aren’t coming for ’24, there are some new option boxes to check and a new base price.

The biggest shake-ups making their way to the ’24 RAV4 lineup are on the option sheet and at the bottom of your purchase agreement. The ’24 Toyota RAV4 adds Army green paint to the Woodland Edition, Adventure, and TRD Off-Road models. The top-flight Woodland Edition variant gets a black two-tone roof.


The more price-conscious Adventure and TRD Off-Road models see an ice cap two-tone option, which should help devoted car spotters easily tell the difference between the hybrid-only Woodland Edition and ICE exclusive models down the line. The Woodland model also gets an option for heated seats and rain-sensing wipers for 2024.

Under the hood, the RAV4 remains the same. The internal-combustion-only model packs a 2.5-liter I4 that sends 203 hp and 184 lb-ft of torque through an eight-speed automatic transmission. Hybrid models also use a 2.5-liter I4 that works with a hybrid system to make 219 hp of combined system output.

Unlike the powertrain, the price is not staying the same. For ’24, the base-model RAV4 LE will cost $200 more than the ’23 models. That means it will start at $29,825, including the destination charge.

The price hike gets higher the further up the pecking order you go, with the ’24 RAV4 Woodland Edition starting at $670 more than the ’23 models with its new $36,045 base price. However, the most expensive RAV4 Hybrid Limited will only set you back an extra $250 with its new $41,130 base price.

Do you think the Toyota RAV4 needs a major update soon? Tell us your thoughts below.