The 2024 Toyota Tacoma starts at $32,995, which is $2900 more than its predecessor.
The popular SR5 now starts $5810 higher at $37,695, but its much-improved powertrain offsets most of that cost; the $43,295 TRD Off-Road costs $2610 more.
Toyota also charges more than before for the rest of the lineup, but we've driven the new fourth-gen truck, and it's worth the extra money.
Toyota has totally redesigned the Tacoma for the first time in nearly two decades. Along with handing us the keys for the first time to the new fourth-generation truck, the company has revealed pricing for its super popular mid-size pickup. While it now costs thousands more than before, the 2024 Tacoma's myriad improvements make up for the lineup's higher bottom lines.
The SR trim level continues to be the entry-point to the Tacoma family. For 2024, it starts at $32,995, which exceeds its predecessor's $30,095 base price by $2900. That's a sizable price hike, but don't forget it—like all other fourth-gen Tacomas—rides on a new boxed ladder frame. The previous generation was heavily revised for the 2016 model year, but many parts remained from the Tacoma that debuted in 2005. Those who want the crew-cab SR (Double Cab in Toyota speak) will pay an extra $2200; four-wheel drive adds $3200.
Every SR now features a standard 228-hp turbocharged 2.4-liter inline-four. That engine replaces the old, wimpy 159-hp 2.7-liter four-cylinder that was previously standard as well as the optional 278-hp 3.5-liter V-6. Equipped with the latter, a rear-wheel-drive 2023 Tacoma SR started at $32,335, shrinking the price difference versus the new truck to $660. And that doesn't take into account the fresh Taco's new eight-speed automatic transmission or the updated six-speed manual with rev-matching technology.
The Tacoma SR5 is the volume model, and it now starts at $37,695. That's a hefty $5810 more than last year's standard four-cylinder configuration, however—just like with the SR—it has new powertrains. Plus, its standard 2.4-liter turbo four makes 270 horses and 310 pound-feet of torque when paired with the manual and 278 ponies and 317 pound-feet with the automatic. Compared with the defunct V-6, the price gap between the new and old SR5 is a more understandable $2365.
Choose the SR5's crew-cab configuration and pricing starts at $38,695. That setup includes a new coil-spring rear suspension that provides a much smoother ride than the SR and extended-cab "XtraCab" models that feature less sophisticated rear leaf springs. The latter are also found on the revived Tacoma TRD PreRunner, which starts at $39,595 and pairs off-road hardware, two doors, two seats, and rear-wheel drive that are all mandatory.
TRD Sport/Off-Road Prices
The Tacoma's new TRD Sport and TRD Off-Road models are each dedicated to different types of enthusiasts just like their names suggest. Both are based on the SR5, but the Sport remains focused on street performance. However, it's no longer sold with an extended cab, which previously started at $37,005 (the crew cab started at $38,260). The new TRD Sport Double Cab starts at $40,895. Opting for four-wheel drive adds $3200, the automatic costs $800, and moving from the standard five-foot cargo bed to the available six-footer adds $500.
Like its predecessor, every new TRD Off-Road comes standard with a crew-cab body style and four-wheel drive. Starting at $43,295, it costs $3875 more than before. Of course, the latest TRD Off-Road benefits from the new powertrains, multilink rear suspension, and upgraded hardware such as 33-inch BFGoodrich Trail-Terrain T/A tires, Bilstein external-reservoir dampers, and an optional front anti-roll bar disconnect for increased wheel articulation. An extra $1100 nets the automatic transmission and another $500 gets the longer bed.
The Top Tacomas
The flashiest exterior as well as the interior with the most premium features belongs to the Tacoma Limited, which starts at $53,595. That's a whopping $10,745 more than before, but that higher price now includes standard all-wheel drive and a single cargo-bed length. It's also the only Tacoma with adaptive dampers, chrome wheels, a head-up display, power running boards, and deluxe headlights.
While the Limited is currently the fanciest and priciest Tacoma trim, it won't be the most expensive when Toyota releases the new Trailhunter and TRD Pro variants sometime next year. Pricing hasn't yet been released for either, but judging by the hikes to the rest of the lineup, we think they'll start somewhere between $55,000 and $65,000.
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