2024 Toyota Tacoma TRD Pro Introduces Special Terra Paint Color

• The 2024 Toyota Tacoma TRD Pro has debuted a special paint color called Terra.

• The orange-like hue is the latest in Toyota's annual tradition of offering exclusive one-year-only paint colors on TRD Pro models.

• Like last year's Solar Octane paint job, Terra will be available on 2024 TRD Pro versions of the 4Runner, Tundra, and Sequoia.

Ever since 2015, Toyota has created a unique paint color that's only offered for a single model year on TRD Pro models, otherwise known as the company's most off-road-ready machines. For 2024, that color is called Terra, and now we have our first look at the orange-like hue on the redesigned Toyota Tacoma TRD Pro.

The company's Calty design studio handles the process of developing the special paint color each year. The decision is said to be based on factors that include market trends, an understanding of what consumers want, and good old-fashioned creativity. Previous TRD Pro-only colors include last year's Solar Octane as well as Lime Rush (2022), Voodoo Blue (2019), and Quicksand (2016).