2024 Volkswagen Atlas Sees Its Base Price Rise $2630 to Just over $39K

• The 2024 Volkswagen Atlas has a base price of $39,075, which is $2630 more than the previous model year.

• The 2024 VW Atlas Cross Sport also has a higher starting price of $38,065—a $2310 increase from last year.

• While both VW SUVs are more expensive, the price hikes are part of a notable refresh for the 2024 model year that includes snazzier styling and a new turbo four.

The 2024 Volkswagen Atlas and Atlas Cross Sport cost a couple thousand dollars more than before, but they also look fresher and boast a host of new content. The base-level SE trim for the regular Atlas and its sloped-roof counterpart, the Cross Sport, now start at $39,075 and $38,065, respectively. Compared with the previous model year, the former price rises $2630 and the latter is up $2310.

Upgrades Lead to Upped Prices

As part of a comprehensive facelift, VW made myriad improvements to the Atlas and Atlas Cross Sport lineups. Along with sharper exterior styling and a more upscale interior, all models now exclusively come with a 269-hp turbocharged 2.0-liter four-cylinder. The new powertrain replaces the 235-hp turbo four and 276-hp 3.6-liter V-6 that were previously offered. The updates are a big reason both VW SUVs receive relatively modest price hikes.