2024 VW Atlas Peak Edition Is a More Rugged SUV, at Least in Looks

• Volkswagen's facelifted Atlas gains a rugged Peak Edition appearance package, just unveiled at the 2023 New York auto show and set to go on sale later this year.

• Inspired by the Atlas Basecamp concept from 2019, the Peak Edition model comes with unique black wheels and all-terrain tires.

• The cabin is dressed up with gray and orange accents and a backlit dashboard with Peak Edition branding.

Volkswagen's SUV lineup gains a rugged-looking Peak Edition trim of its popular three-row Atlas SUV, unveiled today at the 2023 New York auto show. The Atlas Peak Edition pulls inspiration from the 2019 Atlas Basecamp concept, including its 18-inch black wheels with all-terrain tires and its silver-colored lower bumper and body-side moldings.

The Peak Edition is essentially an appearance package. It will be available in two special colors that the rest of the Atlas lineup doesn't offer: Avocado Green and Pure Gray. There's also Peak Edition badging, a grille design inspired by the two-row Atlas Cross Sport, an illuminated VW logo, and a silver-colored rear diffuser. Other exterior embellishments include blacked-out trim around the windows, black mirror caps, and black roof rails.

Inside, the Atlas's cabin gets a few tweaks for Peak Edition service. Black faux-leather upholstery is contrasted with gray accents and orange stitching and the Atlas's cool backlit dashboard lights up to reveal Peak Edition branding. On the SUV's steering wheel, the same Peak Edition badging from the exterior makes an appearance on the lower spoke.