2024 VW Atlas Peak Edition revealed, looks ready to rock on the rocks

If the prospect of “more rugged” fits into your truck-buying ethos this year and the idea of a Land Rover is a bit too “unpretty” for mild off-roading, consider the new 2024 Volkswagen Atlas Peak Edition. It certainly looks the part.

Debuting today in public at the VW stand at the New York International Auto Show, the Atlas Peak is an exercise in mobile design accoutrements: a gloss-black “X” design element stretches across the lower fascia, borrowed from Atlas Cross Sport. Two chrome strips pop on an otherwise blacked-out grille, flowing to either side of the illuminated logo.

Want new colors? Avocado Green and Pure Grey are exclusive to this model. Black mirror caps, window surrounds, wheel arches and roof rails complete the black-out look in profile.