2025 Kia Tasman pickup previewed for global markets

Kia's long-rumored entry into the global pickup segment is around the corner. Called Tasman, the truck was designed to compete head-to-head against the Ford Ranger and the Toyota Hilux, among other models, and a colorful preview gives us a better idea of what to expect.

New Zealand-based artist Richard Boyd-Dunlop created the wrap to highlight what Kia refers to as the Tasman's adventurous spirit. While the design is certainly eye-catching, it can't hide the truck's boxy proportions. The tall, upright front end features vertical slots (though not enough to draw a dark storm of disapproval from Jeep's legal team), lights pushed as far out as possible to emphasize the truck's width, and an air dam below the bumper. We also spot black plastic trim on the wheel arches, roof rails, and steps integrated into the rear bumper's corners.

Interior photos haven't been revealed, and we're guessing that the Tasman will have similarly rugged and boxy styling inside, with variations in color and materials depending on trim level. Specifications aren't available, either, but our crystal ball tells us power will come from a turbodiesel four-cylinder engine. Buyers will likely have several drivetrain options to choose from, including rear-wheel-drive and part-time four-wheel-drive with a two-speed transfer case.