2025 Toyota Crown Signia SUV Expands the Crown’s Kingdom

• Toyota is adding the Crown Signia SUV to its roster of Crown products for the 2025 model year.
  

• Toyota brought the Crown name back to the United States in 2022 for the 2023 model year.

• The 2025 Crown Signia will come with one powertrain and feature an all-wheel-drive system as standard equipment.

For those who watched Toyota reveal four variants of the latest-generation Crown in Japan and were confused as to why only one was making its way to the United States, here’s some good news.

Toyota is bringing another Crown variant to the US, as the Crown Estate joins the portfolio but renamed as the Crown Signia in 2024. The Toyota Crown SUV packs only one powertrain under the hood: a 2.5-liter gasoline four-cylinder that works with Toyota’s dual-motor hybrid system.

Toyota is also adding a third electric drive motor at the rear axle on every Crown SUV to make the on-demand all-wheel-drive system standard equipment. Toyota says the total system is good for 243 hp while netting a combined 36 mpg and able to tow up to 2700 pounds.

Surrounding that motor is, well, a crossover version of the Toyota Crown. The Crown Signia sports a similar design language to the Crown sedan but shakes things up.

The front fascia features thin daytime running lights, compact headlamps, and a grille similar to the Crown sedan. At the rear, you’ll find a cargo area that spans 6.5 feet in length with the second-row seats folded down, according to Toyota.

Inside the cabin of this two-row crossover, you’ll find a standard 12.3-inch touchscreen media system flanked by a 12.3-inch digital instrument cluster. For those who have seen the Toyota Crown sedan’s interior, this shouldn’t be too big of a surprise.

Fabric seat coverings are standard on the base XLE trim, but you can move to Limited trim to replace that with leather. A standard, hands-free power lift gate should make grocery trips a little easier to manage.

This Crown Signia rides on Toyota’s TNGA-K platform, which also underpins the Toyota Crown sedan, the Sienna minivan, Highlander crossover, and others. That means this Crown crossover features a MacPherson front strut suspension, with a multi-link arrangement controlling the rear wheels.

The Crown Signia does not disappoint on the active-safety and driver-assistance technology front and, like the new Camry, sports the Toyota Safety Sense 3.0 system.

Hidden behind that jargon, you’ll find the new Crown SUV comes with adaptive cruise control, proactive driving assist, lane tracking assist, and a pre-collision system with pedestrian detection as standard equipment.

The roadsign assist system and automatic high beams also join that technology suite. You can add on Toyota’s traffic-jam assist, lane-change assist, and a panoramic view monitor if you also pick the optional tech package for your Crown Signia Limited.

Pricing is still tucked away inside of a Toyota executive’s desk, but considering the base XLE version of the Toyota Crown sedan starts at $41,145, it’s doubtful the Crown Signia will be any cheaper.

A price tag hovering around the mid-$40,000 mark shouldn’t be out of the question. We’ll learn more about the 2025 Toyota Crown Signia’s pricing closer to its arrival at dealerships next summer.

Do you think this Toyota Crown Signia will outpace the Crown sedan in sales? Tell us your thoughts below.