2025 Toyota Land Cruiser to Return to America with a New Mission

• The Toyota Land Cruiser SUV is poised to make its return to the U.S. market.

• We expect the new version to be similar to the recently revealed 2024 Lexus GX.

• Look for the new Land Cruiser to be revealed sometime in 2024.

Bronco, Integra, Supra—reviving a popular yet long-dead nameplate is nothing new in the automotive industry. But Toyota isn't giving the Land Cruiser name much time to languish. The legendary SUV was only just discontinued in the U.S. following the 2021 model year, and now the automaker has already confirmed that the Land Cruiser will once again grace our amber waves of grain. However, it's becoming apparent that the upcoming model set to arrive soon won't share a whole lot with the last version that was sold on our shores.

So far, the only official news is that Toyota will bring the Land Cruiser name back to the U.S. market. It's unlikely, though, that we'll receive the 300-series LC that other markets get. Instead, the role of "giant luxury off-roader" will probably stay with the Lexus LX, which shares its body-on-frame TNGA-F platform with the 300-series Land Cruiser, as well as the latest versions of the Tundra and Sequoia. Because the Sequoia already exists as a bulky three-row Toyota SUV with available off-road-friendly bits, adding the similarly sized Land Cruiser to the mix wouldn't make a ton of sense.

Instead, we have our eyes fixated on the 2024 Lexus GX to form the basis for the revived Land Cruiser. That would make the U.S.-spec Land Cruiser a little smaller than before, which would certainly aid its ability to navigate tricky terrain. In previous generations, the Lexus GX was the fancier sibling of the Toyota Land Cruiser Prado, a smaller LC variant that never made it Stateside—at least not as a Toyota. According to an Automotive News report, Toyota may simply ditch the Prado part of the badge and bring the resulting vehicle here as simply the Land Cruiser.

Our illustration (top) leans into the Prado report, borrowing a hefty amount of styling from the new GX while adopting a front-end style similar to that of the Compact Cruiser EV concept, which was unveiled in 2021 and bears more than a passing similarity to the 300-series Land Cruiser. (We're also in love with the idea of a new FJ-style compact off-roader, but one thing at a time here.)