$250,000 Dealer Markup on 2023 Dodge Challenger SRT Demon 170 Is Such a Joke

The 2023 Dodge Challenger SRT Demon 170 is an amazing car, and it starts at just $98,261. For that plus the price of options, you get a zero to 60 time as quick as 1.66 seconds, 1,025 horsepower on E85, and a trip down the quarter-mile in an NHRA-certified 8.91 seconds, which is quicker than a Bugatti Chiron. One Michigan dealer thinks that means it's actually worth $386,321. On top of a $133,131 MSRP, it has added a truly biblical $250,000 markup.

An original image posted to the r/mildlyinfuriating subreddit—perhaps a bit of an understatement—contains a VIN and stock number that both match a listing from DARCARS Chrysler Dodge Jeep Ram of Silver Spring. We've reached out to the dealership to confirm the price, but the window sticker appears to be legitimate.

https://www.reddit.com/r/mildlyinfuriating/comments/17qf5nt/the_greed_of_car_dealerships_in_america_asking/

On the dealer's website, the car has no price. Interested parties are simply instructed to call for pricing and availability. Apologies for the butchery on the images from the listing—they were edited by the dealer.