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8 new cars that are selling below MSRP

8 new cars that are selling below MSRP



Car shopping has been a frustrating activity for many people in recent years, as strained new car inventories have led to markups and elevated prices across the board. It’s been difficult to find vehicles at anywhere near a reasonable price, and some in-demand models are still listed at a premium today. iSeeCars’ most recent study looked at several aspects of the new and used vehicle markets and found a handful of models that are selling at a discount – a rarity in today’s world.

Most of the vehicles selling below MSRP in October were electric, though the Nissan Armada and Infiniti QX80 made the top eight. To be clear, we’re not talking about huge discounts here – the Kia EV6 was selling with the largest discount of 3.1%. The other models on the list include:

  1. Kia EV6: -3.1 percent off MSRP

  2. Ford F-150 hybrid: -2.8%

  3. Hyundai Ioniq 6: -2.7%

  4. Nissan Armada: -1.8%

  5. Hyundai Ioniq 5: -0.9%

  6. VW ID.4: -0.6%

  7. Kia Niro EV: -0.3%

  8. Infiniti QX80: -0.2%