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Amazon rolls out free Roku-like TV channels for Fire devices

Content partners include the NHL, the PGA, TMZ and Xbox.

Beck Diefenbach / Reuters

Amazon just announced the impending launch of Fire TV Channels, allowing customers access to a wide variety of “premium, free content” on Fire streaming sticks, streaming boxes, and, of course, Fire-branded televisions. The company promises there will be no forced sign-ups or fees associated with this content.

Just like the similar offering from Roku, there looks to be plenty of free content to wade through here. There are channels for local and national news, sports, travel, cooking, music videos, old TV shows and just about everything else. Amazon announced content partnership deals with professional NHL hockey, PGA golf, gossip site TMZ, ABC News and media giant Condé Nast, among others. All told, the company says it has lined up over 400 publishing partners ready for the summer launch.