Yahoo Autos Americans still aren't sold on electric cars
Automakers say they are all in on electric, and spending billions to get there.
But EV adoption is still a challenge; less than one-third of US car buyers said they want to go EV.
Car buyers are weighing a lot of factors like EV resale value and recycling plans.
Only 30% of US consumers are considering going electric for their next car, according to a new study from Deloitte.
That's compared with 63% who said their next car will be an internal combustion engine vehicle and 7% who don't know. For context, a whopping 48% of European consumers surveyed said they'd prefer their next car be electric, while 36% said it'd be gas-powered, and 16% were on the fence.
The results, from a Deloitte study of 9,500 consumers in nine countries, aren't good news for automakers spending $1.2 trillion to electrify by 2030.
The US has lagged behind Asia and Europe in the transition to EVs, but saw progress with adoption last year — the vehicles made up just about 6% of the market in 2022, growing substantially over 2021. Still, experts and studies like Deloitte's suggest that could slow a bit, and there are a few reasons why.
