Apple acquired a startup using AI to compress videos

Apple has quietly acquired a Mountain View-based startup, WaveOne, that was developing AI algorithms for compressing video.

Apple wouldn't confirm the sale when asked for comment. But WaveOne's website was shut down around January, and several former employees, including one of WaveOne's co-founders, now work within Apple's various machine learning groups.

WaveOne's former head of sales and business development, Bob Stankosh, announced the sale in a LinkedIn post published a month ago.

"After almost two years at WaveOne, last week we finalized the sale of the company to Apple," Stankosh wrote. "We started our journey at WaveOne, realizing that machine learning and deep learning video technology could potentially change the world. Apple saw this potential and took the opportunity to add it to their technology portfolio."

WaveOne was founded in 2016 by Lubomir Bourdev and Oren Rippel, who set out to take the decades-old paradigm of video codecs and make them AI-powered. Prior to joining the venture, Bourdev was a founding member of Meta's AI research division, and both he and Rippel worked on Meta's computer vision team responsible for content moderation, visual search and feed ranking on Facebook.

Where it concerns standard algorithms for compressing and decompressing video, the compression happens on the content provider's side (e.g. YouTube servers), while end-users' machines handle the decompressing. It's an effective approach, but new codecs require new hardware specially built to accelerate compression or decompression, making improvements slow to propogate.