Asking Google Bard and ChatGPT to Define Fashion

Google released this week its much-anticipated AI-powered conversational chatbot Bard — joining Microsoft’s Bing ChatGPT, YouChat, Jasper, OpenAI’s ChatGPT and a host of others.

Google uses a language-based model to generate dialogue, which can be short and chatty. Or users can ask open-ended questions. The company still offers Google Socratic, a chatbot app made for kids. Bard is more powerful.

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To test the platform, WWD joined the waitlist and asked Bard and OpenAI’s ChatGPT the same question: “In a 300-word article, can you explain what makes fashion apparel fashionable?” Below are the first results from each platform. Each generated vastly different responses. Google came up with bulleted points and had more of a consumer tone, while ChatGPT generated a response that was more scholarly.

Google Bard

Fashion is a constantly evolving industry, and what is considered fashionable can change from season to season, year to year and even day to day. There are many factors that contribute to what makes fashion apparel fashionable, including:

  • Trends: Trends are often driven by celebrities, fashion designers and social media. When a certain style of clothing becomes popular, it can quickly spread to the masses.

  • Celebrity endorsements: When a celebrity wears a certain piece of clothing, it can often become an instant hit. This is especially true if the celebrity is seen as a fashion icon.

  • Social media: Social media platforms like Instagram and TikTok are a great way for people to stay up-to-date on the latest fashion trends. Users can follow their favorite celebrities and fashion bloggers to see what they are wearing, and they can also post their own photos of their outfits.

  • Fashion shows: Fashion shows are a great way for fashion designers to showcase their latest collections. These shows are often attended by celebrities, fashion editors and other industry insiders.

  • Fashion magazines: Fashion magazines are another great way to stay up-to-date on the latest fashion trends. These magazines often feature articles on the latest trends, as well as interviews with fashion designers and celebrities.

Ultimately, what makes fashion apparel fashionable is a combination of all of these factors. When a certain style of clothing becomes popular, it is often because it is seen as trendy, stylish and unique.


Fashion is a constantly evolving industry, with new styles and trends emerging every season. But what makes fashion apparel fashionable? In essence, it is a combination of various factors, including design, materials, craftsmanship and cultural influences.

First and foremost, fashion apparel is fashionable because of its design. Fashion designers are constantly pushing the boundaries of creativity, experimenting with new silhouettes, patterns and color combinations. They take inspiration from a wide range of sources, including art, history, music and pop culture to create unique and eye-catching garments. The design of fashion apparel is what sets it apart from ordinary clothing and makes it a statement of individuality and style.

Another important factor that makes fashion apparel fashionable is the materials used to make it. High-quality fabrics and materials such as silk, cashmere and leather not only feel luxurious but also add to the overall aesthetic of the garment. The texture, drape and weight of the material can affect how a garment looks and feels, making it more appealing to the eye.

Craftsmanship is also an essential aspect of fashion apparel. Attention to detail and quality workmanship can elevate a piece from ordinary to extraordinary. Skilled artisans, from tailors to embroiderers, contribute to the creation of a garment, adding intricate embellishments, finishing touches and unique features that make it special.

Finally, cultural influences play a crucial role in making fashion apparel fashionable. Fashion is often a reflection of society, and designers draw inspiration from the world around them. From streetwear to haute couture, fashion reflects the attitudes, beliefs and values of the time and place in which it is created.

In conclusion, fashion apparel is fashionable because of its design, materials, craftsmanship and cultural influences. These factors work together to create garments that are not just functional but also aesthetically pleasing, expressive and reflective of the times. Fashion apparel is more than just clothing; it is a form of art, a means of self-expression and a reflection of the world we live in.

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