New Aston Martin Watch Costs More Than a 2023 Mazda3

If you walk into a Mazda dealership and decide to purchase a 2023 Mazda3, the base model will cost you $23,615 including destination. For that price, you get a stylish sedan with a 191-hp engine that’s EPA rated at 37 mpg on the highway, LED automatic headlights, rain-sensing windshield wipers, keyless entry, support for both Apple CarPlay and Android Auto, a rearview camera and adaptive cruise control. That’s not even the entire list of standard features, either. And yet, that entire car still costs less than Aston Martin’s latest watch collaboration with Girard-Perregaux.

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Yes, if you want the Girard-Perregaux Laureato Green Ceramic Aston Martin Edition, it’s going to cost you $25,000 for the 38mm version or $25,800 for the 42mm version. And you really better love green because the dial, the case, and the bracelet are all green. Oh, and you better act fast because Girard-Perregaux only plans to build 188 and 388 pieces, respectively.

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Alternatively, you could just buy a regular green-dial Laureato without the Aston Martin co-branding and save more than $10,000. Or get most of the Laureato’s style with a Tissot PRX Powermatic 80 for the much more reasonable price of $675. Not that anyone who would be interested in a car watch has any interest in being reasonable. Cars and watches are great on their own, but automotive co-branded watches are pretty much all obnoxious and gross.