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Shoppers say this $10 makeup primer outlasts high-end formulas: ‘Beyond impressive’


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After you’ve spent time doing your makeup, nothing is more frustrating than it wearing off or fading before you’re ready to take it off. That’s why a good makeup primer is key to locking in your look.

While popular primers from MILK MAKEUP, Rare Beauty, Urban Decay and REFY can cost upwards of $40, you don’t need to spend big to get a great primer. Case in point: e.l.f.’s Power Grip Primer + 4% Niacinamide.

Add this gel primer to your makeup routine.
$10 at Amazon

This primer is a No. 1 new release on Amazon and is essentially an elevated version of e.l.f.’s original Power Grip Primer: “Your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.”


The addition of niacinamide works to smooth and brighten your skin, while the gel-based primer keeps your makeup in place all day. Plus, this primer goes on clear, making it suitable for all skin tones and leaves a dewy finish. For best results, the brand suggests evenly applying the primer to your skin and then waiting 30 seconds for it to get tacky before going in with your makeup.

And while this primer is relatively new, it already has glowing reviews on Amazon (and a 4.6 out of 5-star rating).

One happy user called the $10 product “beyond impressive” and shared: “Out of all the primers I’ve used in my years of makeup experience and that I have tried; this is by far hands-down the favorite/best. There is nothing on the market in comparison to this, except for the original version. I even wore it side-by-side to compare the MILK Hydro grip, and this outlasted [it] by several hours.”

Another review said: “I have extremely oily skin so my foundation tends to come off. This stuff is amazing. My makeup stays on all day and I’m not as greasy.”

If you’ve been having issues with your makeup not lasting, definitely give this new e.l.f. primer a shot!

Add this gel primer to your makeup routine.
$10 at Amazon

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