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6 TikTok beauty dupes that are actually worth the hype and won’t break the bank
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e.l.f. Power Grip Primer
L'Oreal Paris Makeup Infallible Foundation
NYX HD Photogenic Concealer
Beauty products can get expensive, and sometimes a good discount isn’t enough in this economy. Dupes have been hitting my TikTok “For You” page for a while now, and the makeup queens have taken it upon themselves to test and review every dupe there is to date! Thanks to them, I’ve rounded up six beauty dupes worth all the hype that won’t break the bank.
Primer
1. Tatcha The Silk Canvas Protective Primer, $54 vs. e.l.f. Power Grip Primer, $10
Tatcha’s The Silk Canvas Protective Primer is a cult favorite, but with a price tag of $54, it may not fit everyone’s budget. Fortunately, the e.l.f. Power Grip Primer is here to save the day! Infused with hyaluronic acid, this primer has become a certified TikTok favorite and is perfect for all skin types and tones. One TikToker raved, “I got the pink one yesterday and wore a full face today, and it kept my makeup beautiful all day.” Another said, “This is my new favorite drugstore primer.” Don’t miss out on this affordable gem!
Foundation
2. Estée Lauder Double Wear Stay-in-Place Foundation, $48 vs. L’Oreal Paris Makeup Infallible Foundation, $12.97 (Orig. $15.99)
This season, we’re all obsessed with the clean, minimal, no-makeup/makeup look. However, for those who prefer full glam, the perfect foundation is essential to achieve that flawless base routine. While Estée Lauder’s Double Wear Stay-In-Place Foundation is a classic choice, it has a high price tag. But fear not, the TikTok community found L’Oreal Paris’ Makeup Infallible Foundation for $12.97 — almost $40 less than Estée Lauder’s option! With 40 shades, this foundation is their “most lightweight, breathable, longwear foundation.” Don’t believe us? Check out TikToker @hanstluce‘s flawless base routine, which she shared with her 121,000 followers.
Concealer
3. Tarte Shape Tape Concealer, $31 vs. NYX HD Photogenic Concealer, $6
If you’re a concealer enthusiast, you’re probably familiar with the Tarte Shape Tape Concealer. However, its price tag can be discouraging for those on a budget. But don’t fret! The NYX HD Photogenic Concealer is the perfect alternative, priced at a wallet-friendly $6. This lightweight cover-up effectively conceals imperfections, discoloration, and under-eye circles without appearing cakey or obvious. It’s no surprise that this concealer is a best seller for NYX and a favorite among the beauty community on TikTok. Still not convinced? Just check out @jmirame‘s experience on TikTok, and let us know what you think!
