Big Name Brands That Have Vintage Volkswagen Ties

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These companies seem to have a soft spot for VW...

Many successful companies trace their heritage to a small business that started as a passion project. Surprisingly, some of these now-famous companies credit a Volkswagen model as a key player in the early days of their business.

Domino’s Delivery Beetle

Brothers Tom and James Monaghan founded Domino’s Pizza in 1960 when they bought a small pizzeria in Ypsilanti, Michigan. The brothers purchased the store for only $900 and decided to keep the original name, DomiNick’s. They were given a 15-minute lesson on making pizza from the original owner, Dominick, before opening the shop.

During the first year, both brothers worked tirelessly making and delivering pizzas with the help of a 1959 Volkswagen Beetle, the company’s original delivery vehicle. Within a year, James, who had a full-time job as a mail carrier, sold his share of the pizzeria in exchange for the VW Beetle.

The store went on to experience a great deal of success and was renamed Domino’s Pizza after Tom learned he was unable to franchise the original owner’s name. Domino’s Pizza, Inc. has become a publicly traded company on the New York Stock Exchange as well as a dinnertime staple.

While the whereabouts of Domino’s first delivery vehicle is unknown, a replica of the original VW Beetle is showcased at Domino’s headquarters, as a nod to the company’s roots and early days in delivery.

Ben & Jerry’s Type 3 Squareback

The iconic ice cream company Ben & Jerry’s was founded in 1978 when two childhood friends, Ben Cohen and Jerry Greenfield, took a $5 correspondence course on ice-cream making from Penn State.