Even by the standards of America's rapidly aging automotive customers, the Toyota Avalon is an old-man car. Anyone who's ever been stupefied in traffic behind a shrunken Avalon driver going 30 mph in a 50 zone can testify to that truth, and it's been thus since Toyota launched the Avalon in 1995, replacing the much-unloved Cressida. Toyota created the Avalon to get drivers to the early bird special and back home in time for Matlock. In the company's words, it was "designed for long-term members of the Toyota family who were getting older and wanted more comfort." Well, Matlock is dead now, and so are most of the Avalon's original customers. It's time for a reboot.
Toyota says the current median age of Avalon buyers is 64, which puts it in the neighborhood of Polident, just south of adult diapers. Try to find a vehicle other than a Hoveround scooter with an older demographic. With the 2013 Avalon, representing the brand's 4th generation, Toyota is gunning for a "broader audience of Gen-X and trail boomers," the same small army of mythical yuppies that every other entry-level luxury car chases. Their new buyer age goal is, like a crisp fall day, somewhere in low 50s. As we prepared to drive the new Avalon last week in Napa Valley, the company said this more than once, using words not usually associated with the Avalon, including "sleek," "sporty," "dramatic," "exotic," and "driver-connected." If that's how they're presenting the new Avalon, then that's how the new Avalon shall be judged.
Let's start with design. The old Avalons resemble orthopedic shoes: Square, sensible, and dull. The 2013 marks a significant improvement; it's been completely made over to match current (positive) trends of automotive design, which sees previously boxy sedan models growing longer and slimmer, with more eccentric angles. In past Avalons, the grille sat flatly between the headlights, making it look like the car was wearing reading glasses. The new model -- designed entirely in the United States for the first time -- features a two-level grille, with the larger, thicker one dropped below wheel level, allowing for a longer, sloping hood and less bulgy headlights. In the rear, the car appears more tapered and less metallic. The trunk integrates nicely into the car's main body, not sticking out, as in previous models, like an oversized booty in mall sweatpants. If the car has a major design flaw, it's that the 17-inch wheels seem a bit small, more suited to a compact car than a full-sized sedan.
Previous Avalons drove softer than feather pillows and about as agile as a tuna casserole. Toyota has tightened the 2013 up by about 30 percent. The new Avalon isn't exactly going to melt your face, but it's good enough. It still veers away from fun and more towards comfortable, but at least it doesn't feel like you're drifting on an oversized marshmallow. The standard V6 engine, which includes a six-speed transmission, gets up to 268 hp. It's got decent pickup and steering that's at least average, if not better. Higher-end trim models feature a paddle shifter and a Sport mode, though for a car like this, "Dynamic Rev Management" feels a bit superfluous. Also, with a 21/31 mpg fuel economy rating, the Avalon doesn't exactly get to stand first in line for fuel-economy awards.
That award is reserved for the hybrid edition of the car, which gets a classy 40 mpg, the same as the hybrids of the Camry and the Lexus ES350, with which it shares a drive train. But despite sharing all the design improvements of the V6, the Avalon hybrid, as so often happens, has to sacrifice a bit of performance, getting only 156 hp. That goes up to 200 hp if you can figure out how to drive it optimally using the battery pack. You'd have to have a pretty broad definition of fun to say that it's fun to drive.
As for the brakes on the hybrid, let's charitably call them "challenging." The Avalon seemed to slow down easily, but then it would stop with a sudden, jarring jerk, which didn't seem normal. My drive partner, who's far smarter than I, explained this as the hybrid-specific problem of an "abrupt transition between regenerative and friction braking." It wasn't ideal. The brakes on the V6 model didn't have the same problem, and worked efficiently.
Pricing will range, depending on trim level, from just under $31,000 to $39,500 for the conventional engine and between $35,555 to $41,400 for the hybrid. That's not going to help Toyota's ambition of shooting for a younger demographic, which seeks value most of all in car purchases, even luxury ones. This new Avalon is clearly a better car than before, in almost every way. The company has successfully updated the Avalon from Matlock to The Good Wife. But as a card-carrying member of Gen X, I'm hard-pressed to see it appealing to us.
Maybe when we're 64.