2015 GMC Canyon searches for the style-smart pickup owner

By the logic of the modern automotive business, GMC shouldn't exist. Started 111 years ago, GMC sells only fancier versions of everyday Chevrolet pickups and SUVs, with no unique models in its showrooms. The graveyard of American car brands bulges with names like Mercury, Plymouth and Oldsmobile which could never move beyond such a strategy.

And yet, last year GMC had its highest sales in six years, and despite (or perhaps because of) benign management neglect over the years, GMC has made its flashy conservatism a selling point, never reaching for buyers far from its core audience. So for those GMC shoppers who want a midsize truck like the 2015 Chevrolet Colorado but think it looks too dull, the 2015 GMC Canyon will come as a relief.