In case you wondered, giant, earth-swallowing grilles are all the rage in the auto industry. It's as if each automaker is trying to one up each other -- mine is bigger than yours.
Audi's revamped grille, seen here on the new Prologue concept, showcases the brand's future design language for machines like the A6, A7 and A8. And, if Audi decides to go bigger still, this concept could foretell a future A9.
Under the hood is a tuned version of the company's 4.0-liter V-8, good for 605 hp and 553 lb.-ft. of thrusting torque. 0-60 mph takes just 3.7 seconds, and cornering should prove to be equally as competent thanks to Porsche 911-style all-wheel steering. The rims are awesome too.
Simplicity is the order of the day inside the Prologue's cabin. The full width of the instrument panel dummies as a touch screen, with three separate segments; the screen to the left of the steering wheel can control the lighting and drive assistance features, the screen to the right handles the media controls and the screen in front of the passenger controls the entertainment features. There are, quite literally, no buttons at all.
Audi says the Prologue's design characteristics won't be tamed much for actual production, so expect to see more monster grilles in Ingolstadt's future. Because bigger is evidently better.