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Who will buy the Cadillac ELR plug-in hybrid at $75,995?

Cadillac's new luxury plug-in hybrid, the ELR, shares many of the same underpinnings with the Chevy Volt -- GM's plug-in hybrid that took a $5,000 price cut in August to combat disappointing sales. Now at $34,995, that's less than twice that of the Cadillac ELR, which will hit dealerships in January sporting an eye-watering sticker price of $75,995.

What was Cadillac thinking?