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Classic-car auctions soar to $1.3 billion in 2014, powered by Ferrari

Classic-car auctions soar to $1.3 billion in 2014, powered by Ferrari

Forget Wall Street, or Silicon Valley. Oh, to be a dealer in exotic cars. Your biggest problem would be where to stash all the loot.

Consider that 2013 was surely thought to be a high water mark in the collectible car world, with $1.2 billion in auction house sales. But 2014 will beat that, notching $1.3 billion in hawked sheetmetal — about a third of that during Pebble Beach’s iconic auction week — thanks in large part to vintage Ferrari sales that continue to beggar belief.

Consider that the 10 most expensive cars sold this year were all Prancing Horse models from the ‘50s or ‘60s, which combined brought in north of $125 million. For just ten cars.

Numero uno? A 1962 Ferrari GTO that Bonhams sold for $38 million. Second? A 275 GTB/C for $26 million hammered down by RM Auctions. Well, let’s see, what’ll it be today, a new sprawling ranch in Colorado, or a car?

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“It was another banner year for classic cars, with gains at the top-end and more modest growth for the bulk of the market,” says McKeel Hagerty, CEO of the classic car insurer Hagerty, which tallied the 2014 auction stats.

While the Ferrari numbers don’t surprise Hagerty, interest in cars for far saner prices suggest 2015 may witness a new crop of stars coming to the fore. “For example,” he says, “as some people have been priced out of the Shelby Cobra market, they have shifted their focus to Sunbeam Tigers, a lightweight British roadster with an American V8.”

Conversations with execs from four top auction houses echo a few overlapping themes, while revealing some disagreement over some hot models will continue their meteoric rise.

For starters, everyone’s in agreement that these prices are no fluke. Unlike the crazy and largely speculator-driven boom in the late ‘80s, when seemingly anything exotic sold for comical multiples of its true value, today’s huge sales are for vehicles that could well be considered rare automotive art.

“There is a solid foundation around the current boom,” says Alan Squindo, vice president at RM, whose top three sales were the aforementioned 275, a 1964 Ferrari 250 LM ($11 million) and a 1967 Ferrari 275 ($10 million).

“What you won’t hear about are the cars that did not sell for $10 or $20 million. It’s only the cream that rises,” he says. “It’s the best color, the best restoration, the best history. You’ve got to have the perfect storm.”

David Gooding of Gooding and Company is adamant “we’re not in a bubble,” and in fact is not so secretly pleased whenever high-priced cars that perhaps aren’t quite superstars fail to achieve sales figures that should be reserved for truly rare steeds.

McLaren F1 GTR, which sold for $5.2 million at Gooding & Co. in Pebble Beach.
McLaren F1 GTR, which sold for $5.2 million at Gooding & Co. in Pebble Beach.