Honda Fit She’s, the world’s only car aimed exclusively at women

Around the world, building and designing cars remains a male-dominated business, and many companies live by an old axiom that women will buy a man's car but men won't buy a woman's car. While a few companies have attempted to bend that rule, only Honda has chosen to embrace it with the Honda Fit She's -- the only model built by an automaker today aimed exclusively at women. Hope you like pink, ladies.

There's a long and embarrassing history of automakers attempting to lure women with ladies-only models. At the turn of the 20th century, electric cars were marketed to wives with the pitch that their lack of hand-crank starting would avoid broken shoulders and/or death. In 1955, Chrysler made a bid for feminine attention with the Dodge LaFemme -- which came in a two-tone pink-and-white paint scheme, along with a storage place for the matching purse and rain hat. Lest you think modern executives learned from errors of the past, in 2000 Ford showed off a concept Windstar minivan developed with Maytag featuring a compact washer/dryer, microwave and vacuum in the rear hatch, because why would a soccer mom ever want to be parted from her appliances?