Kia’s K900 pushes into the $60,000 luxury car club

Even though it made its reputation on quirky budget vehicles, Kia has, in recent years, been trying to establish itself as an upscale brand, like a middle-class kid trying to sit at the table with the popular rich kids at lunch. The Cadenza sedan, introduced last year, didn’t exactly blow the roof off the market.

But Kia isn’t giving up. They think they can, they think they can. In fact, they’ve doubled down on luxury, today launching the K900, which, despite a name that comes very close to that of Dr. Who’s robot dog, K9, aims to be a world-class luxury sedan.