New Aston Martin Lagonda sedan unveiled in only region it will be sold

What you see in the picture above is a new model of Aston Martin, the Lagonda sedan — the first time it's been shown in public. What makes it unusual isn't just the setting — the offices of Oman Air — or that the airline and not Aston Martin unveiled the car for the first time. It's that Aston Martin will build the Lagonda only for the Middle East and only for customers it chooses — an aggressive play for a small indepenent automaker that needs every sale.