Volvo Trucks’ CEO climbs high for aerial stunt

"I've learned that when you want to make a YouTube hit, you need the hook at the beginning of the film," said Claes Nilsson, President of Volvo Trucks, while holding a cast iron hook from the brand's latest FMX off-road model work truck. To emphasize his point, Nilsson stood on the nose of his 15-ton truck — suspended above the Gothenburg port in Sweden by the very same towing hook he was holding.

Some 640,000 views later (in less than three days), Nilsson's stunt to prove his trucks toughness lands Volvo's commercial truck business a YouTube mega-hit.