"These are the stupidest things I've ever seen," a car hack said, as he donned a pair of cheap polarized 3D sunglasses. Volkswagen gave these to the international hordes gathered to bear witness to the unveiling of its new Beetle convertible. Actually, the video that VW showed, only viewable through the glasses, was a lot stupider, the usual youth-marketing nonsense where a couple of skanky surf hipsters, to the tune of "Sunny," drove their new Beetle convertibles to buy vintage vinyl and then hang out with some hip chicks at the beach.
But the new Beetle, lower, longer and wider than the previous model, has a marvelous, contemporary look to it, and seems destined to inspire nostalgia of its own. With a now-announced sticker price of $24,995, it's might attract the attention of a whole new generation of record collecting surf bums. Polarized 3D sunglasses will be purely optional.