With awkward World Series MVP award, Chevy owns "technology and stuff"

For several years, the most valuable players of America's biggest sporting events have also won the keys to a new Chevrolet, in a marketing pitch that echoes the old "I'm going to Disneyland" magic of yesteryear. Super Bowl MVP Malcolm Smith got a Silverado; this summer's All-Star MVP Mike Trout scored an even sweeter Corvette. After last night's historic World Series win in game seven for the San Francisco Giants, Madison Bumgarner dutifully reported to the poduim to take ownership of a brand-new Chevy Colorado — only to witness the wildest pitch of the night.

Already the fame of Rikk Wilde, Chevy's zone manager for Kansas City thrown onto the world stage with only notecards for a life raft, has spread wildly online — with not just his line about the Colorado being filled with "technology and stuff" trending on Twitter, but his own parody account.

That said, I can understand how someone who'd never been in this situation could easily get flustered. But what's Bud Selig's excuse for looking like a seven-year-old on class picture day?

The automaker said Wilde was still "a little emotional" after watching his Kansas City Royals lose the big game. Give Chevy credit for knowing how to make the most of a situation: