Advertisement

BMW could drop 'i' from model names going forward

BMW could drop 'i' from model names going forward



BMW’s range of electric offerings is growing, and its range of “’i”-branded EVs now includes an upcoming 5 Series variant. That growth is great for the brand, but it could cause confusion with its existing gas models, many of which have the lower-cased dotted letter in their alphanumeric names. So, things could be changing, as a recent report from Australia’s Drive points to a shift in BMW’s gas-model naming convention.