Yahoo Autos BMW i7 M70 to Star in New Action-Packed Short Film at Cannes Film Festival
BMW Films will present its first project in seven years, called The Calm, at the Cannes Film Festival this week. It stars Pom Klementieff and Uma Thurman.
The Calm features the new BMW i7 M70, and is a follow-up to The Hire series that BMW produced in the early 2000s.
The film will be available to watch on BMW's YouTube page on Wednesday, May 17.
Action movies are an excellent way to market desirable performance cars. BMW capitalized on this in the early 2000s with the film series The Hire, starring Clive Owens and featuring big names like Forest Whitaker, Madonna, and Don Cheadle in epic chase scenes involving sporty BMWs such as the E39 M5. Now the automaker returns to the silver screen with a new short called The Calm. The first creation from BMW Films in seven years, The Calm, debuts at the Cannes Film Festival in France this Wednesday.
The movie's vehicular star is the new BMW i7 M70 xDrive, a high-performance version of BMW's latest electric luxury cruiser that produces 650 horsepower and can zip to 60 mph in a claimed 3.5 seconds. The brief trailer shows the not-so-subtle orange i7 being pursued by ominous-looking motorcyclists and executing a sweet drift on dirt.
On the human side, The Calm stars Pom Klementieff, who played Mantis in Marvel's Guardians of the Galaxy franchise, and features Uma Thurman, known for her roles in Quentin Tarantino's Pulp Fiction and Kill Bill. The Calm was executive produced by Joseph Kosinski—director of Top Gun: Maverick—and directed by Sam Hargrave, who served as stunt coordinator on several Marvel movies. BMW also enlisted iconic composer Hans Zimmer—who developed the artificial acceleration sounds in BMW's latest EVs—to write the score.
The film lasts seven minutes and follows two secret agents en route to a meeting in Cannes when they are attacked by unknown enemies. After Klementieff's character withstands a hijacking attempt in the back of the i7 M70, she teams up with Thurman's character to finish their treacherous mission.
The movie's debut at the Cannes Film Festival will take place exclusively on the 31-inch, 8K "Theatre Screen" fitted in the back of BMW's i7 sedan, with the automaker bringing 200 i7s to present The Calm to guests in the second row of the vehicle. The full movie will be published on BMW's YouTube page on Wednesday, May 17.
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