BMW and Puma Are Selling Clothes Inspired by One of the Coolest Art Cars

BMW M Motorsport and Puma have combined forces to celebrate the 100th birthday of pop art icon Roy Lichtenstein, the artist responsible for one of the brand’s most recognizable Art Car racers. The limited-run collab outfit draws heavy inspiration from the aforementioned 1977 BMW 320i Turbo racer, bringing some Le Mans style to your wardrobe.

Lichtenstein was a major player in the art scene in the lead-up to his work with BMW, with his comic-inspired style rising in popularity during the 1950s and 1960s. The Art Car program got its start in 1975, with Alexander Calder and Frank Stella each designing a 3.0 CSL during the first two years. By the time 1977 came around, the 3.0 CSL was replaced by the 320i Turbo, and it was Lichtenstein’s turn to get in on the fun. The final design is striking, dominated by the artist’s signature “Ben Day dots.” Green and yellow swatches pop off of the body-in-white, almost appearing to flow over the bodywork like air. Some shades of blue and red in the shape of clouds accompany the larger elements, serving as a nod to the 24-hour cycle involved with racing at Le Mans. That extra paint didn’t slow the team down, with this very car taking home a class victory at the 1977 iteration of the famed endurance race.

While Lichtenstein passed away back in 1997, BMW and Puma still wish to honor his work a century after his birth. The two brands have created a unique outfit inspired by the design found on that Le Mans racer, including items such as a bomber jacket, a T-shirt, sweatpants, a hat, and of course a set of Puma shoes. It probably isn’t surprising to hear that the design elements from the car work nicely on a cloth canvas, looking right at home as a bit of modern fashion. Unfortunately for hardcore BMW fans, the items come with some modern fashion prices. The jacket for example is set to retail for around $220, while the T-shirt is about $77. With the shoes and the sweat each ringing in at over $130, the full collection is not gonna be cheap. BMW says these products are part of a limited run, but total production has not been discussed. You can head over here if you want to check the collection out yourself. It is important to note that all sizing is Euro, and that you’ll be paying extra for shipping to the States.

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