The BMW i Vision Dee Is a Color-Shifting Ride to a Virtual World

Remember BMW’s weird Dee activation on Twitter, when the company’s global account got “taken over” by a character that was really into talking about Arnold Schwarzenegger? Well, we now know what that’s all about, and it’s exactly as weird as we’ve come to expect from modern BMW: A concept sedan based around virtual reality.

The i Vision Dee, named for its “Digital Emotional Experience,” is the company’s big reveal for this year’s Consumer Electronics Show. Its body is color-shifting, its windows implement mixed-reality tech, and its headlights and grille can change shape in order to “produce different facial expressions.” Y’know, just in case you wanted your car to give you a little :3 face while you try to find it in a parking lot.

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The color-changing tech comes from BMW’s CES tradition: A full-body E Ink wrap. This 32-color version finally lives up to the promise BMW trotted out before last year’s show, and even allows for animations to be played on the car’s body.