BMW's Neue Klasse-based models will get a dashboard-wide head-up display

Unveiled at CES 2023, the BMW i Vision Dee concept is a mission statement created to illustrate the direction the German firm will take in the second half of the 2020s. We know its electric platform will reach production, and we'll see its massive head-up display in showrooms as well.

Called BMW Panoramic Vision, the technology illustrates one way the company plans to continue delivering the ultimate driving machine in an increasingly digital world. It was designed to minimize distractions and let the driver focus on the road ahead. Driving-related information, such as speed and lane markings, is presented right in front of the driver. The middle part of the display shows what you'd normally find in the infotainment system's touchscreen, like entertainment options. Finally, additional information can be sent to the part of the display positioned right ahead of the front passenger. The driver can choose who sees what, or shut off some parts of the display entirely.

"The windshield becomes a single large display, opening up completely new possibilities for the design of our vehicles. Whether the driver decides themselves which information they want to display in their own field of vision, or that all occupants can see the entire content," explained Frank Weber, the BMW board member in charge of development, in a statement.