Bob Lutz vs. Lee Iacocca: The Greatest Executive

From Car and Driver

For more of July's issue celebrating Car and Driver's Greatest of All Time, start here.

There are two types of automotive executives: those who believe their company builds very large and complex widgets and those who understand that a car is more than the sum of its parts. Lee Iacocca and Bob Lutz are legends from that second team. Both auto-industry lifers had a hand in major home runs for enthusiasts and the car-buying masses, but there can be only one GOAT.

Career Highlights

Lee Iacocca: Ford (1946–78), Chrysler (1978–92)
Bob Lutz: General Motors (1963–71, 2001–10), BMW (1971–74), Ford (1974–86), Chrysler (1986–98)

Enthusiast Cred

LI: 1965 Ford Mustang, 1966 Ford Bronco, 1971 De Tomaso Pantera, 1984 Dodge Omni GLH, 1990 Eagle Talon/Plymouth Laser, 1990 Lamborghini Diablo
BL: 1968 Opel GT, 1985 Merkur XR4Ti, 1992 Dodge Viper, 2004 Pontiac GTO, 2006 Pontiac Solstice, 2007 Saturn Sky, 2008 Pontiac G8, 2009 Cadillac CTS-V, 2009 Chevrolet Corvette ZR1

Highs

LI: 1965 Ford Mustang, 1981 Chrysler K-cars, 1984 Chrysler minivans, 1993 Jeep Grand Cherokee, 1993 Chrysler LH cars, 1994 Dodge Ram
BL: 1977 BMW 3-series, 1991 Ford Explorer, 1993 Chrysler LH cars, 1994 Dodge Ram, 1995 Dodge Neon, 2011 Chevrolet Volt

Lows