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'Buc-ee's 444 Miles' Billboard Delights Drivers In State With No Gas Station Allegiance

Ricky Nguyen, left, and his wife Lisa fill up their gas tank at the newly opened Buc-ees Travel Center in Johnstown, Colorado on March 18, 2024. Established in 1982, Buc-ees has expanded to 34 stores in Texas and 14 others across different states. The Johnstown outlet marks Buc-ees debut in Colorado. - Photo: RJ Sangosti/MediaNews Group/The Denver Post (Getty Images)

Buc-ee’s, Wawa, Sheetz — these are the legendary gas-and-go outfits that have gathered cult-like followings in their regions. They involve gas pumps and decent food--the perfect mix for both road trips and every day running around. Out here in Michigan however, we have no such temple to America’s twin gods of gasoline and food consumption. A billboard along I-96 in western Michigan could be a tantalizing sign of things to come.

The big gas station even possibly maybe coming to Michigan is big news, from the Detroit Free Press:

An intriguing billboard has captured the attention of drivers along Interstate 96 in west Michigan.

The sign, bearing the mascot and logo of the Buc-ee’s chain of convenience stores, reads only “444 miles” causing many people to wonder.

We’ll do the math for you. From Lowell, Michigan, traveling 444 miles will bring you to Richmond, Kentucky, which is the nearest Buc-ee’s location.

But is the popular business, with its cult-like following, teasing us about a future Michigan location? Some are speculating that the billboard is an elusive way to put the state on notice of an impending Buc-ee’s.

“I hope it means they are planning a store in Michigan,” one Facebook commenter posted.