Bumble's new CEO is rethinking whether women should be required to message first

Lidiane Jones, former Slack CEO, speaks in front of a blue background while wearing an orange dress.
Lidiane Jones, the former CEO of Slack, was named Bumble CEO in November.Josh Edelson/AFP via Getty Images
  • Lidiane Jones, the CEO of Bumble, told investors its app will look different when it relaunches.

  • Jones said Bumble is reconsidering whether women will have to make the first move anymore.

  • Bumble is expected to relaunch its app in the second quarter of 2024.

Bumble might work differently for female users when the dating app relaunches later this year.

With Lidiane Jones as its new CEO, Bumble could be axing the feature that made it stand out from its competition. During a fourth-quarter earnings call, Jones told investors that she's not so sure about women "making the first move" on Bumble anymore.


"It feels like a burden for a subset of our customers today," Jones said on the call.

Since it was founded by Whitney Wolfe Herd in 2014, the app has boasted its female-focused mission. Talks of removing the feature began under Wolfe Herd, but Jones began overhauling Bumble when she became CEO in November.

Bumble has marketed itself as a female-focused dating app.Bumble