Camping World Steps to the Plate as Possible NHRA Sponsor to Replace Coca-Cola

From Autoweek

It's pretty safe to say that Camping World CEO Marcus Lemonis has the racing itch.

Lemonis, fresh from announcing just a week ago that Camping World was returning as the title sponsor of the NASCAR Truck Series for 2021, has cast a line in the direction of the NHRA Drag Racing Series. The NHRA is in the market for a title sponsor after previous sponsor Coca-Cola left the series.

The NHRA has field a lawsuit against Coca-Cola, alleging that the company has a sponsorship deal through 2023.

In the meantime, Lemonis may be looking to seize on another racing opportunity. On Tuesday, Lemonis tweeted his interest in getting involved with the NHRA.

Hey @NHRA we at @CampingWorld aren’t scared of our commitment to racing.. let’s sit down and talk sponsorship.. we’re good for it, just ask your friends at @NASCAR

Camping World was the title sponsor for the NASCAR Truck Series from 2009-18. Gander RV & Outdoors has been the title sponsor for the series the past two years. The series will return to its Camping World Truck Series name in 2021.

“The transition back to the NASCAR Camping World Truck Series demonstrates the continued power of NASCAR’s brand-loyal fan base and creates a broader touchpoint with fans who are RV and Outdoor enthusiasts,” Lemonis said in a statement announcing Camping World's return to NASCAR. “We leveraged the series to support the successful launch of our new brand in 2019, and look forward to celebrating the 2020 NASCAR Gander RV & Outdoors Truck Series Champion in November.

“The next generation of the NASCAR Camping World Truck Series is right around the corner and we’re committed to the series that has delivered for our customers, fans and the entire Camping World family of brands.”