How Car Color Affects Insurance Rates

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Is your red car really going to cost you?

Like most people, you’ve probably heard before that insuring a red car is more expensive than if it were another color. This is stated as fact with the explanation that police officers perceive red cars speeding and breaking other rules of the road more often, resulting in more tickets. But is that really the case?

According to many insurance companies, including Allstate, Progressive, and Farmers Insurance red cars don’t cost more to insure. They point out that when you register a vehicle for coverage, you simply provide the VIN. From that, the insurance carrier determines the make, model, and trim for the vehicle, not the color of the paint.

Back in the day, you had to take your new car to your insurance agent for a visual inspection. Perhaps back then insurance providers did charge more if you had a flashy paint job, for example red or yellow. But today the claim across the industry is that isn’t so.