Car dealers use TikTok to reveal industry secrets and the clever ways sellers get you to spend more on cars

• Auto sellers are using TikTok to share industry secrets and tips for buyers.

• The videos discuss hidden fees and explain how some dealers might use scarcity tactics to sell cars.

• Sellers also offer tips, like looking up reviews for specific car salespeople.

Auto dealers are increasingly using TikTok to preview cars for sale and reveal industry secrets, like how salespeople might use hidden fees and other strategies to pressure buyers into spending more money.

The videos are helping dealers find new customers and in turn, sell more cars, according to six dealers who spoke to Insider about using TikTok.

Among all social platforms, "TikTok has actually produced more sales, more calls, more immediate business than any of the others," said Jesse Cannon-Wallace, a salesperson at Mercedes Benz Atlanta Northeast in Duluth, Georgia, who has 121,100 TikTok followers.

Here's what Cannon-Wallace and others are sharing on TikTok to try and demystify the car-buying process.

Sellers share the strategies and hidden fees some dealers use to pressure buyers

Tito Suave, a salesperson at Gettel Nissan in Sarasota, Florida with 548,300 TikTok followers, has posted videos sharing language some dealers use to try to pressure you into buying a car.

For example, dealers might use scarcity tactics and say they have a number of other appointments lined up for the vehicle you're interested in, or say they don't expect a car to stay on their lot long.

Suave has also posted videos about extra fees that might show up in the car-buying process. Dealers may try to upsell customers on unnecessary warranties, particularly those buyers who are less knowledgeable about the car-buying process, like teens, he said.

Suave says in his videos that it's important to read the fine print in contracts and ask questions when things may seem intentionally confusing.

Car sellers say buyers should look up reviews on salespeople

Several sellers have posted videos saying some salespeople don't treat customers fairly.

For example, customers with lower credit scores could be treated less seriously or with less respect than those with high credit scores, Suave says in his TikTok videos.

"I'll touch on good credit scores, I'll touch on bad credit scores," Suave told Insider, describing the topics he covers in his videos. "I'll touch on companies like Credit Karma versus using Experian to check your credit score; which cars are reliable, which cars aren't; different ways salesmen can take advantage of you."