Toyota unveiled the new Century, a $170,000 SUV.
The Century SUV is designed for people who prefer being chauffeured.
It has lay-flat seats and an optional sliding door, like a minivan.
In most of the world, Toyota is know for economical and dependable cars like the Camry and Corolla.
But it saves something special for its home market: the Century, an ultra-luxury sedan designed to be chauffeured in. On Wednesday, Toyota unveiled a new Century SUV that looks ready to take on the likes of Bentley and Rolls-Royce.
And this Century, Toyota said, will be available to customers outside Japan. Take a closer look:
Meet the new Century SUV, a super high-end Toyota that's nothing like the RAV4s and Camrys we're used to in the US.
The Century, historically available only as a sedan, has been a favorite for Japan's upper crust.
Toyota revealed it on Wednesday, announcing a price of around $170,000.
That's budget pricing compared to something like a Bentley Bentayga or Rolls-Royce Cullinan.
It's bold, chunky, boxy, and bears a striking resemblance to Rolls-Royce's Cullinan SUV.
Its swept-back design and upright grille are classic Rolls-Royce features.
The Century is designed for people who like to be driven — not drive.
So despite its hulking size, it only seats four.
The back seats look huge and comfortable, perfect for taking a nap or making business deals.
They're separated by a giant armrest.
Plus, passengers can kick back and lay down fully, just like in a first-class airplane seat.
They also get entertainment screens built into the back of the front seats.
Even though the Century is designed around rear-seat VIPs, its cockpit looks like a pleasant place to spend time too.
Toyota says the new Century is quieter and rides more comfortably than the existing model.
The new Century is a plug-in hybrid with 33 miles of electric-only driving range, Toyota said.
That means drivers can use only electric power while driving around town, and use the full hybrid system for longer trips.
There's even a new "Rear Comfort" mode that helps chauffeurs keep passengers happy.
That feature assists with braking to not jostle rear passengers too much as the car comes to a stop.
Four-wheel steering should help drivers maneuver the humongous Century in tight spaces.
For reference, it's a few inches shorter than a Cadillac Escalade.
A super-wide door opening makes it easy for passengers to enter and exit.
That leads us into probably the coolest part of the Century.
You can also buy one with an optional sliding door.
How cool is that?
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