Chevrolet’s New Commercial Is After Your Heart

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Cars are more than just A to B machines, this ad shows that Chevy understands that.

Brands like GM, more specifically Chevrolet, have had a bit of a reputation for touching the hearts of enthusiasts everywhere since the early days of automotive production. Some of their vintage cars can be regarded as icons of American automotive history. They know this, at least you would think they have to to be able to make good use of their connection to the audience base. Well, a recent commercial aired by Chevy shows very well that the marketing team understands the real cultural significance of their cars.