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Chevrolet Seeks To Scare The Hell Out Of Parents

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Anything to sell some new cars…


There’s no denying tensions all over the place, both in the US and in many other countries, have been ratcheted up to scary heights. With government-imposed lockdowns, constant fearmongering, and those who seek to divide everyone into warring factions, this is a time for cooler heads to prevail. Unfortunately, where there’s money to be made there are those who will exploit the situation for their gain. And that’s what it looks like Chevrolet is doing in a new marketing push.

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What Chevy is specifically focusing on is targeting parents of school-aged children. After big portions of the country dealt with the travails of online schooling for the first time, as well as remote work and going out as little as possible at the advice of public health officials, this fall it’s different. These same people who have been cooped up for well over a year are stepping back out into a dangerous world, one which always was filled with dangers, only now parents have been primed to see all the risks in high definition.