Chevy Cavalier trademark filing fuels speculation

Chevrolet made the rumor mill spin a little faster by trademarking the Cavalier nameplate in the United States. The model retired from the American market after the 2005 model year, and the trademark filing suggests — but doesn't confirm — that a return could be under consideration.

Discovered by CarBuzz, the trademark was filed in August 2022 and specifically applies to "motor land vehicles, namely, automobiles" — at least we know that a Cavalier-branded blimp isn't what Chevrolet has up its sleeve. This isn't the first time we've seen "Chevrolet Cavalier" appear in the trademark office. Parent company General Motors filed similar trademark applications in September 2015 and March 2019.