Yahoo Autos The Chevy HHR Had Retro Design With No Heritage
These days, the Chrysler PT Cruiser is easy to despise. Its retro look may have been cool and different when it was introduced, but they didn't age well. But the initial success of the PT Cruiser encouraged Chevrolet to hastily come up with a competitor-the HHR.
By the time the HHR hit showroom floors, the PT Cruiser had been around for five years, effectively guaranteeing that the HHR would never escape its reputation as Chevy's wannabe PT Cruiser. Of course, the fact that it was designed by the same man who shaped the PT Cruiser, Bryan Nesbitt, didn't help the Chevy's follower image problem.
Sure, Chevrolet could say the HHR was a throwback to the original Suburban, a modern interpretation of its post-war Advanced Design styling, but none of that really mattered. Heck, most people didn't even know that "HHR" stood for "Heritage High Roof." They just saw the Chevy as a knockoff PT Cruiser.
As Mr. Regular explains in the latest Regular Car Review, you can make a car look like it has heritage, but without any actual heritage, it'll never escape the realm of gimmick.
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